FOXGLOVE PAPER · SOCIAL CAMPAIGN

The garden suites

01

The brief

SUBJECT
An invented studio putting six semi-custom invitation suites on Instagram in one week. Hollyhock, Bryony, Yarrow, Campion, Tansy, Mallow, all named for what grows in a June garden.
SYSTEM
Blush canvas, ink navy type, coral held back for pills and the last call. Cormorant Garamond at poster scale carries every headline; Inter carries the labels, the dates, and the fine print.
CONSTRAINT
Couples marrying in June have to order by April 3, so the whole week funnels to one date: tease it, launch it, explain it, then call it.

02

The system

Blush fef1ec the canvas, on every tile and here
Ink navy 11223f all type, never black
Coral ff5734 pills, rules, underlines, the last call
White ffffff card surfaces only
Dusty peach f6bba4 soft tints and hairlines

ILLUSTRATION PALETTE

  • Pine 193c35
  • Olive 7e813c
  • Marigold e5ba2b
  • Poppy ec4f22
  • Sage c6d7d0
  • Peach f6bba4
  • Line 092a49
DISPLAY Paper for a
garden wedding
NAMES Iris & Theo
LABELS THE INVITATION · THE RSVP CARD · THE DETAILS
BODY Cormorant Garamond holds weight 300 at poster scale. Inter carries the labels and the dates.
CONTROLS Shop the collection Book your date

Open the brand system

03

The launch week

MONDAY · STORY · HOOK

The teaser

Price stays off this one so the flower carries it.

Open the story

WEDNESDAY · FEED · LAUNCH

The launch

The one post that names the collection and asks for the click.

Open the post

CAPTION

Hollyhock is up first: tall peach blooms, cut for a June garden wedding. Pick your suite, send us your names, and we set the rest.

#gardenwedding #weddinginvitations #hudsonvalley

THURSDAY · CAROUSEL · EDUCATE

One suite, five pieces

The question couples ask first, answered in the order the pieces arrive.

01 · COVER Open this frame
02 · THE INVITATION Open this frame
03 · THE RSVP CARD Open this frame
04 · THE DETAILS Open this frame
CAPTION

A suite is five pieces: invitation, reply card, envelope, liner, and seal. Swipe through, then order a sample before you commit to anything.

#weddinginvitations #gardenwedding #weddingstationery

FRIDAY · STORY · ENGAGE

The liner poll

A liner vote keeps the suite in front of couples who are not ready to order yet.

Open the story

SATURDAY · FEED · LINEUP

The six suites

Six names in one grid, so nobody has to ask which suite is which.

Open the post

MONDAY NEXT · FEED · CONVERT

The deadline

The date does the work here, so the rest of the tile stays empty.

Open the post

CAPTION

Three weeks to print, a few days to address, and they are in the mail by late April.

#junewedding #weddinginvitations #gardenwedding

FRIDAY NEXT · STORY · CONVERT

Last call

Full coral, because it is the last thing anyone sees before the date passes.

Open the story

Spec work by Ryan Allen | all demo concepts